The operating layer for in-house legal
How we sell, who we sell to, and what we ship first.
We don't enter cold. We start inside the monday.com customer base, ship a focused negotiation MVP, and clear the security bar that legal buyers require — in parallel, from day one.
Warm distribution, not cold start.
Sell into the monday.com base
A large existing customer base we can approach directly — warm accounts, established trust, a known buyer.
Leverage our own connections
Founder and team relationships open doors in parallel — design partners and early pilots beyond the base.
SOC 2 Type 2 is the unlock
Legal AI demands a high security bar. We can start selling and piloting now, but full enterprise commitment waits on certification.
Start where the trust already is.
monday.com base
Contract-heavy B2B with in-house legal — our warmest, fastest path to first users.
In-house legal teams
GCs and legal ops drowning in negotiation and review volume.
Satellite roles
Sales, procurement & finance — the teams blocked when legal is slow.
The cut.
A focused MVP — negotiation first, with the integrations our first users live in.
Negotiation engine
The core — review, redlines, playbook-based negotiation.
Gmail integration
Meet legal where the work already arrives.
monday.com integration
Official integration — first users come from the base.
Minor refactor: cut the non-essential to a lean, demoable core — then expand outward across legal workflows.
What's the minimum that tells us this is real.
We don't need scale to know we're right. We need a small number of real legal teams running real negotiations through the product — and coming back for the next one.
One negotiation, end to end
A real contract through review → redlines → playbook-based positions. Not the full platform — the core loop, working.
A few design partners
A handful of legal teams from the monday base, on live deals they actually have to close — not demos, not pilots in name only.
They come back
They run the next deal through it without being asked. Repeat use on real negotiations is the proof — everything else is noise.
We're not waiting on scale, a finished platform, or signed enterprise deals to know we're onto something. A handful of teams using it on live work — and returning — is the first signal.
Value before the user does the work.
The hardest part of onboarding is that the system needs the team's judgment to be useful — and entering it is real work. So we have the AI build the first version for them.
The empty-system problem
The value lives in Skills, Positions, and Playbooks — but normally the team has to build those first. Until they do, the product feels empty and onboarding stalls.
Builder agent bootstraps it
Point the AI builder agent at a handful of existing agreements. It extracts Skills, drafts Positions, and assembles Playbooks automatically — a personalized starting system, not a blank page.
Value with minimum effort
Teams start from a working draft tuned to their own contracts, then refine. Time-to-value drops from weeks of setup to the first session.
Onboarding becomes review-and-approve, not build-from-scratch. The same Agreement Intelligence that powers reviews also bootstraps the account on day one.
Sell, secure, and ship in parallel.
- Days 1–5Open warm accounts
Approach monday customers and our network; line up first pilots.
- Days 1–10Start SOC 2 Type 2
Kick off security review so the ~3-month clock starts immediately.
- Days 5–20Lock the MVP scope
Refactor down to negotiation + Gmail + monday.com; cut the rest.
- Days 10–30Hire & pilot
Bring on tech lead + UX; put the MVP in front of first users.
Two hires to get to first users.
Tech Lead
Own architecture and delivery; drive the refactor to MVP and stand up the Gmail and monday.com integrations.
UX Designer
Clean up the core flows; shape a lean, trustworthy negotiation experience ready to demo to legal teams.
Founding team
Product, GTM, and enterprise-software DNA from the monday.com world.